rocket launching for tech startup.

5 March 2023

Why marketing is important for your tech startup

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
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So you’ve got a totally badass idea for your tech startup, you’ve got your dev team in place bringing your idea to life, and now you’re just starting to think about your marketing.

If you’re wondering how important marketing is for your tech startup? The answer is very! 

Hell yes star trek gif.

The truth is, having a great product is only half the work, the rest is all about helping people discover it. 

Marketing is at the heart 💜of any business. Without it, no one knows you exist which makes it pretty tricky for you to make money! 
It doesn’t matter how awesome you are – word of mouth will only get you so far. 


So, how does marketing help your tech startup? Well, it helps you:


Know how to explain your existence

A lot of startups I’ve worked with have struggled to explain who they are, what they do, and why they exist. Having a compelling story is an important part of your startups brand and often it needs a marketing badass to help you discover how to clearly communicate this. 

Build brand recognition

Effective marketing will help people get to know you, learn your name, and ultimately gain you brand recognition. Even if this potential customer isn’t ready for your solution yet, if your name is kept in their mind, they will reach out when they are ready. 

Stand out from the crowd

You don’t want to blend in, you’re going to need to stand out from your competitors.
Defining a solid brand identity will help, and you need to learn how to communicate what makes you different, why people should choose you.  

Be found online

The internet is a vast place! Without an SEO & content strategy, you’re going to struggle to be found online. And it’s not about being found by just anyone, it’s about being found by the right people! It’s the magical and scientific art of getting found on the internet. 

Increases revenue

Your tech startup needs to make money, and it needs to make money fast. If you have a well-thought-out marketing strategy that is aligned with your sales strategy, you’re going to increase revenue. Some marketing tactics are slower burns than others, but they’re still critical to the longevity of your business.


Need some help creating a totally badass marketing strategy for your tech startup?

Hit us up!