What's Kraken?
We help tech companies discover their authentic badass selves and spread their message.
But why Kraken?
We help tech companies level up.
We work with you to define your brand identity, working out who you really are and why your customers need you.
Once we’ve discovered your voice we find the best ways for you to spread your message. That might be through social media, content marketing, email marketing, SEO, CRO, digital marketing, or other badass things!
What is Kraken Marketing about?
We’re all about forging transparent, collaborative, and integrated partnerships.
When we choose to work with a client, we really embed with them. We become total fangirls. 🤣
We take a no-bullshit approach to marketing.
We firmly believe that just because you’re professional – you don’t need to be boring and vanilla. Being authentic with your brand is much more important.
Everyone is unique and has their own special something-something to offer.
We think it sucks when people aren’t brave enough to showcase this.
If we see another cookie-cutter corporate website, we might lose it!
Say no to vanilla
We want you to be different
We want you to be authentic
We want you to be Bold
We want you to win
Our values
01
Uniqueness
02
Collaboration
03
Transparency
04
Being rad
Who are we?
Kraken Marketing was founded by Lyssa-Fêe Crump, after over a decade of being an in house marketing badass, she was ready to shake things up a bit, and do things differently.
Lyssa was awarded Young Business Person of the Year at the Cornwall Business Awards and was in the inaugural class of Cornwall’s 30 Under 30.
Cornwall Trade and Investment also listed her as one of 20 women leading the way in Cornwall’s tech sector.
She is an NLP Master Practitioner – but don’t expect any Jedi mind tricks.
NLP gets a bad rep for being about control when really it is all about effective communication.
Lyssa is a digital nomad, and can often be found road tripping around the country in her van. She also likes to cross-stitch swear words with pretty floral borders. If she has the patience and skill to stab a needle thousands of times to create art, she has the patience and skill to make your business a success.
But this isn’t just a solo act. Lyssa has a number of equally badass associates who she works with to ensure you have the best team working on your project.
What do we do?
We use Agile methodologies and data-driven marketing to help you level up your business.
We want to help you grow and develop by finding your niche and getting you in front of the right people.
We live, sleep, and breathe a brand when we work with them – obsessive fangirls over here!
We are massive nerds and love all things tech. Especially when it helps us perform better.
We use
🦑Trello
🦑Slack
🦑Zoom
🦑Google Drive
These tools allow us to work collaboratively and transparently, even when we work flexible hours, remotely, and in different time zones.