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21 September 2021

Tech Exeter: Seriously, you need to stop alienating your audience & embrace intentional inclusivity

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
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I was thrilled to be invited back to Tech Exeter to speak again at their conference this year. 


The theme for this years conference was ALL ABOUT ACCESS and I had the opportunity to share my thoughts about inclusivity. 


My talk: Seriously, you need to stop alienating your audience and embrace intentional inclusivity.

You can watch the full session here 👇👇👇

Talk summary

Whether you’re a startup, scale-up, or enterprise business, you need to be intentional about your inclusivity. You’re awesome, why not share that awesomeness with as many people as possible.


Did you know that you’re alienating potentially amazing customers through your tone of voice, your imagery, and your branding?


It’s incredibly important to be your authentic badass self with your brand, but you also need to consider who you’re talking to and how people will respond to it.


For example, if your website doesn’t meet accessibility standards, you’re telling people they don’t even deserve to use it.


Sometimes it’s hard to tell if what you’re doing isn’t being received well, especially if you’re not part of a diverse team. So we need to work harder, to make sure we’re more accessible and inclusive.


In this talk, we’ll explore ways that you might be alienating people with your marketing – as some of them can be quite surprising. I’ll share some top tips on how to improve your inclusivity, and you’ll leave with some cool actionable things you can do to level up your messaging.


Session takeaways 

  • An eye-opener into how alienating your marketing can be
  • Some top tips on how to be more inclusive
  • Actionable things you can do to level up your messaging