Software Cornwall - Pitch up at the Pad

18 February 2021

Software Cornwall - Pitch up at the Pad

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
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We were recently asked to do a short talk at Software Cornwall’s Pitch Up at the Pad event.

Our answer –  hell yeah we want to do that!

Pitch up at the Pad

Cornwall’s tech community was invited to join Software Cornwall and Launchpad, Falmouth Uni’s startup incubator. 

The pitch event featured a series of short, fast-paced pitches and some networking segments. Each pitch was an opportunity to highlight an exciting digital project, innovative tech company, community cause, or fresh idea. 


Our pitch

One of the things we specialise in is helping brands find their voice.

Just because you’re a technical business doesn’t mean you should be boring and corporate.
Say no to vanilla! 

Your tone of voice and how you communicate with your audience is incredibly important. 

Your authenticity will lead to a more engaged audience. 

One area of branding that is often overlooked is taglines. 

So we put together a short list of the good, the bad, and the ugly. 

Want to see the talk we did at Pitch up at the Pad? Watch it below 👇


Want some help refining your tone of voice and brand messaging?

Get in touch, we’d love to help.