We were invited by Octane Design Studios in Kentucky, USA to share our origin story as part of their women’s history month series. I really enjoyed writing the saga of how Kraken Marketing was spawned, as we had a very unconventional start! 🤣

The saga of how Kraken Marketing was spawned

I’ve had a pretty awesome career working as an in-house marketer for a number of rad organizations. But I’ve always wanted to run my own business. I just knew that was where I would shine and have the ultimate job satisfaction.

It can be hard to make that leap, to take a chance on yourself and fully commit to going it alone. I’m a single mother and I have a mortgage which are pretty big responsibilities! Being employed felt like it offered more job security, but that feeling of security turned out to be false!

I did some freelancing on the side, but during my last in-house role I was managing a team in multiple time zones across different continents, and I was working a lot of hours, so I decided to drop the freelance side hustle. I was going to burn out if I didn’t slow down a bit.

Well, then the universe told me to really slow down when, like so many other people, I found myself shockingly unemployed in April 2020. With the world in an unprecedented lockdown due to COVID-19, the job market was non-existent. At the time, this felt awful. I was so worried that I wouldn’t find another awesome job, and I had bills to pay. That’s when the idea came to me. Now was the time to really make a go of it working for myself. Now was the time to finally, officially launch Kraken Marketing. I am so glad I did! 🦑

Want to know more?

You can read the full article on Octane Design’s website!