Octane Design guest blog: Every woman her story origin: Lyssa-Fêe Crump

29 March 2022

Octane Design guest blog: Every woman her story origin: Lyssa-Fêe Crump

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
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We were invited by Octane Design Studios in Kentucky, USA to share our origin story as part of their women’s history month series. I really enjoyed writing the saga of how Kraken Marketing was spawned, as we had a very unconventional start! 🤣

Every woman her story origin: Lyssa-Fee Crump

The saga of how Kraken Marketing was spawned

I’ve had a pretty awesome career working as an in-house marketer for a number of rad organizations. But I’ve always wanted to run my own business. I just knew that was where I would shine and have the ultimate job satisfaction.

It can be hard to make that leap, to take a chance on yourself and fully commit to going it alone. I’m a single mother and I have a mortgage which are pretty big responsibilities! Being employed felt like it offered more job security, but that feeling of security turned out to be false!

I did some freelancing on the side, but during my last in-house role I was managing a team in multiple time zones across different continents, and I was working a lot of hours, so I decided to drop the freelance side hustle. I was going to burn out if I didn’t slow down a bit.

Well, then the universe told me to really slow down when, like so many other people, I found myself shockingly unemployed in April 2020. With the world in an unprecedented lockdown due to COVID-19, the job market was non-existent. At the time, this felt awful. I was so worried that I wouldn’t find another awesome job, and I had bills to pay. That’s when the idea came to me. Now was the time to really make a go of it working for myself. Now was the time to finally, officially launch Kraken Marketing. I am so glad I did! 🦑


Want to know more?

You can read the full article on Octane Design’s website!