3 reasons your tech startup should be outsourcing your marketing

23 October 2022

3 reasons your tech startup should be outsourcing your marketing

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
LinkedIn Linkedin Twitter Twitter

Article Categories:

As a tech startup🚀, you’re learning how to do lots of new things fast, which can be challenging! But the good news is your marketing doesn’t need to be a challenge  🤘


You can do your marketing in-house, however, your budgets may only allow for a junior marketer to join your team. This is an excellent opportunity to grow an enthusiastic marketing badass with your company, but they might not have the experience and knowledge you need to launch your business like a pro.

You want to be seeing the ROI from your marketing as quickly as possible. 


You’re investing time and money into your marketing, so it’s sensible to have someone experienced at the helm – to make sure you’re being strategic and analytical.
That’s why, as startups, you should probably be outsourcing your marketing. 


Not convinced? Don’t worry, we’ve got you. Here are 3 more reasons you should be outsourcing your marketing. 


1. The return on investment outweighs the cost 

As a startup🚀, you’re keeping an incredibly keen eye 👀 on your finances – as we all should! So it’s 100% normal to be hesitant to fork out a load of cash to external companies for your marketing. But the truth is, this can be a short-sighted decision. 


Working with a marketing badass who really knows their shit, will set you up for the best possible chance of success. 


You need to think of marketing as an investment – not an expense. 


Also, outsourcing your marketing allows you to minimise overheads – while scaling up and down as needed. You’re not paying for office space, holiday or sick days, and all the other costs incurred when you have permanent employees. 

This means you can be agile and responsive to your rapidly changing business needs. Huzzah!


By outsourcing your marketing, you get access to experienced marketers for less money than hiring a junior marketer in-house. Pretty cool huh?

2. Fresh eyes can make all the difference 

As a startup, you’re probably living and breathing your business – quite possibly viewing it through rose-coloured glasses. 🌹👓

If you’re outsourcing your marketing, you’re going to get access to fresh, analytical eyes, that can help you define your value proposition.

Experienced marketers can help you refine your messaging and help you communicate the benefits of your brand in a compelling way that your audience will respond well to! 


It’s important to be authentic with your marketing, but also to be bold and showcase your brand’s personality. This can be scary, and it can be hard to know how to do this in a way that will grow your business. But when you get it right – gee whizz! It delivers really incredible results – that’s why we say no to vanilla!


3. Free up your time to focus on growing your business 

You probably didn’t start your business because you wanted to get into marketing – you did it because you had a great idea and you wanted to share it with the world. 

As a startup, you often have to wear many hats and until you can afford to hire a marketing team, you end up taking on a lot of that work yourself. 


I'm positively bedeviled with meetings et cetera.

To keep growing your business, you need to constantly be innovating and improving your offering. This is where lots of companies slip up, they get so weighed down and distracted by the day-to-day of running your business, that you don’t keep pushing your product / service forward. This can have catastrophic consequences, and we don’t want that. ⛔

If you outsource your marketing, it frees you up to concentrate on your core business – to keep making your awesome thing, even more awesome. 


Ready to start outsourcing your marketing? 

Hell yeah! 

That’s awesome news! 


Our advice is to find the right digital marketing agency for you! 

And real talk – that might not be us! We put together this handy article so you can find out if we’re the right agency for you.


There are also a number of ways we can collaborate with you to take your marketing to the next level.

We can be your sole marketing resource or we can augment your team – coaching and training them as we go. Sound good? Get in touch, we’d love to have a chat. 

Nick Miller finger gun Gif.