5 quick and easy ways to improve your marketing.

23 April 2023

5 quick and easy ways to improve your marketing

Lyssa is a marketing badass and founder of Kraken Marketing. She is all about using Data-Driven Marketing using Agile methodologies to help businesses level up. Google Women Techmaker, public speaker, and GIF aficionado. She was one of Cornwall's 30 under 30 and Young Business Person of the Year.
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Want to improve your marketing? We hear ya! And listen, we’re all about working smart, and if there are quick and easy wins available we fully believe you should take them! 💪


Unfortunately, it can take a while to see real results from a lot of the marketing tactics we recommend. So for once, we thought we’d bless you with some quick easy wins to brighten your day 🌞 and improve your marketing. 


1. Know who you’re speaking to

If you try to speak to everyone you end up speaking to no one. And, the truth is, your target audience isn’t “everyone”.
Knowing who you’re speaking to will help you take your messaging to the next level and help you improve your marketing. You want your content to resonate with the right people, allowing you to build better connections. 

Building out around 3 different customer personas representing different segments of your audience will help you know who you’re speaking to. Describe their wants and desires, what problems you’re solving for them, and where they spend their time.

Top tip: Give them a memorable name to keep them fresh in your team’s mind 


2. Define and document your tone of voice 

Your brand’s tone of voice (TOV) is incredibly important in establishing rapport with your audience.
It needs to be authentic to your organisation as well as something that your target audience will enjoy. 

You need to decide if you’re formal or informal. 

Are you serious? Or do you make jokes?

How easy to read do you want your copy to be? Where does it sit on the Flesch reading ease score? 

There are lots of things to consider when defining your tone of voice but whatever you decide make sure you document it! This way your whole team can easily refer back to it and embody it in all the content they create. 


Top tip: Think about the brands you like, the ones that are really memorable. Then consider their tone of voice, are there attributes that would work for your TOV?


3. Optimise your website for search and humans 

Ok, so this one is less quick! But definitely needs to be in the top three! 

SEO (Search Engine Optimisation) needs to be a priority for your organisation, but the fact it is a slow-burn activity that takes a while (and constant nurturing) to see results can put people off getting started.

However, going through the pages of your website and making sure they’re all optimised will really help you increase relevant traffic. 

For your on-page optimisation you  need to look at:

  • content 
  • keywords 
  • content structure and hierarchy 
  • title tags 
  • meta titles and descriptions 
  • imagery optimisation
  • links 
  • and more! 


If you can, get a full SEO audit done of your site too. This will show any issues that need fixing (whether they’re technical or content related). 


Top tip: add Yoast SEO to your website, their handy traffic light system lets you know how well you’re doing with your on-page optimisation 

Spongebob drawing a rainbow with his hands that says SEO.

4. Get testimonials and reviews 

Testimonials and reviews are amazing ways to improve your marketing. They provide social proof and help potential customers understand what you’re really like to work with. 💜 It’s easy for you to say you’re awesome, but hearing it from other people who have worked with you holds more weight. 

Using review sites also provides an additional layer of credibility to these reviews and the star rating can pull through into search results, helping with SEO. 🤘

Send an email to all your potential customers asking them to leave a review. 


Top tip: make it as easy as possible for your customers when asking for reviews. Give them the links to your review platforms (Facebook, Google, Trustpilot etc) and make sure you take the time to reply to every reply left.


5. Get help if you need it 

Is this list looking a bit daunting? If you don’t know how you would even begin to find the time to start tackling these tasks, don’t be afraid to get some help.
You’re an expert in your awesome business, but that doesn’t always mean you’re a marketing expert too. If you need some help,  don’t be ashamed to get some! 💪


Top tip: find the right marketing partner for your business! Not every agency will be the right fit for you, so take the time to get to know them and how they work first.
We put together a handy article to help you decide if we’re the right digital marketing agency for you. 

Let's talk shall we? GIF.

If you want some more free tips on how to improve your marketing and increase your relevant website traffic, grab a copy of our free download.